Although with Facebook advertising, what people will look at first is the visual element of the ad and not necessarily the Facebook copy, it is still very important to put time and effort into crafting attention grabbing headlines, as it’s the second most important element of an ad. A Facebook ad headline and Facebook copy in general is what people will read once the visual of the ad has captured their attention. So how can you come up with a good Facebook ad headline? Here are some ideas. (Source: Social Media Worldwide)
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