Technology has changed the game. Consumers can ignore advertising and marketing at will. To break through the clutter, brands need to tell remarkable stories worth listening to and become the media in the process.
The Story of Content: Rise of the New Marketing, a new documentary by the Content Marketing Institute, is the first comprehensive film of its kind for the industry. It explores the evolution of content marketing through the eyes of the world’s biggest leading brands such as Red Bull, Kraft and Marriott; and marketing influencers, including Joe Pulizzi, Ann Handley, Scott Stratten, Jay Baer and more. Featuring case studies from early pioneers to today’s marketing innovators, you’ll learn how content marketing has been–and will continue– to change business and media forever.
This documentary is one of the best documentaries on content marketing that you could ever see. Although this film was originally published in 2015, the concepts, as well as the examples, presented in this video still resonate to this day with the same powerful impact.
Our editors here at Content Capital loved it so much that we decided to republish it and share it with you to benefit your own content marketing efforts. Enjoy!